SIMPLE WAYS TO OPTIMIZE YOUR WEBSITE TO ATTRACT POTENTIAL CUSTOMERS!

Let us open ten simple ways to optimize your website with lead generation strategies.

1.      Add The Form To The Page With The Most Traffic.

Before you begin, it is important to benchmark the status of lead generation so that you can track your success and identify areas that need improvement most. Some of your pages may become excellent lead generators without you even realizing it.

First, please review where most of your online traffic and extensions come from (lead generators). Here are some places where companies may attract visitors:

Email marketing: Traffic may come from users who click into your website through one of your emails.

Social media: Traffic may come from users who participated in the campaign through one of your social media profiles.

Live chat: The traffic may appear in the form of users who contact your customer service team through the live chat window on your website.

Blog posts: Traffic may come from the best blog posts.

After determining the source of potential customers, you will need to make sure that the pages they visit are doing their best to stimulate the interest of visitors.

For example, if you realize through analysis tools that most of the potential sales leads are clicking on inbound links to your website from a Facebook page, then the next step is to update the pages they are visiting with content that keeps them attractive and attractive. Your website. On the most visited website pages, add longer-format content, and visitors can access them by collecting contact information.

2.      Measure The Performance Of Each Clue Generator.

Use tools such as a website scorer to test how each of your existing lead generators contributes to your business. This tool can assess your lead generation sources (including landing pages and CTA) and provide information on improving existing Content method feedback.

You can also compare well-performing landing pages with poorly performing landing pages. For example, suppose you get 1,000 visits to landing page A, and 10 of them fill out the form and convert it into sales leads. For landing page A, your conversion rate is 1%. Suppose you have another landing page, Landing Page B, which can attract 50 visitors into sales leads for every 1,000 visits.

That would be a 5% conversion rate-great! Your next step may be to see how login page A is different from login page B, and optimize login page A accordingly.

Finally, you can try to run an internal report. Evaluate the number of landing page visits, CTA clicks, and thank you page share to determine the best performing products, and then create more similar products.

3.      Optimize Each Step Of The Sales Lead Generation Process.

If your visitors searched for "lawn care tips" and finally found your blog post "10 ways to improve lawn care solutions," then you'd better not link that blog post to an offer for snow removal advise. Make sure your quotes are relevant to the page they are on so that you can capitalize on your visitors' interest in a particular topic.

After visitors land on your website, you can begin to understand their conversion path. This path starts when visitors visit your website and ends (hopefully) by the way they fill out the form and become a sales lead.

However, sometimes the visitor's path does not reach the desired goal. In this case, you can optimize the conversion path.

how about it? Take a page from Surety Bonds' book. They work hard to convert visitors at the required speed, so they decided to use Unbounce for A/B split testing (two versions of landing pages) to determine which strategy works better on each page. Finally, they finally changed the link of the button, added a form to the home page, and asked different questions about the form.

result? Potential customers increased by 27%.

If you want to perform A/B testing on the landing page, make sure to test the three key parts of the lead generation process:

CTAs

Use contrasting colors on your website. Keep it simple-try using tools like Canva to create images easily, quickly, and for free. Read this blog post to get ideas about the types of calls to action (CTA) you can test on your blog.

Landing page

According to a survey by HubSpot, companies with more than 30 landing pages on the site generate 7 times more potential customers than companies with 1-5 landing pages.

For inspiration, here are 15 well-designed login page examples that you can learn from.

Thank you page

Usually, the landing page will win everyone's love during the lead generation process. However, the thank you page should not be ignored. Once the visitor submits the form on the landing page and is converted into a sales lead, he will be directed to that page.

In addition to saying "thank you", make sure to include a link to the new prospect to actually download it to the "thank you" page. You can also include social sharing buttons and even another form for related quotes.

4.      Start With The Basic CTA On The Homepage.

If your homepage design attracts people's attention, then CTA is its appeal. However, don’t bombard your visitors with invitations to see the longest or most complex content you have.

Your homepage is at the top of the marketing channel, so you should offer a free trial or subscribe to regular events (such as newsletters). Consider including one of the following CTAs on the front of your website:

"Subscription Update"

Generally, consumers want their browsing experience to be as noninvasive as their buying experience. Usually, when they find your website for the first time, they are not ready to buy

To tell them about you effortlessly, invite them to subscribe to an email to notify them of industry trends and product updates. Follow up with those who choose to stay on this mailing list in person to assess their interests and ultimately transform them into potential customers (MQL) who meet the marketing criteria.

"Try us for free"

The free trial version and demo version are the foundation of the company's growth. They allow you to generate demand in your business and create a contact list of sales leads that are currently trying out products.

On your homepage, you can use the CTA and form to try your product for free for a limited time, where you can collect its name and email address. At the end of each event product demo, follow up with users to understand their thoughts.

5.      Provide E-Books To Download Specific Blog Posts.

Another non-intrusive way to arouse your business interest is to create blog content to promote e-books or white papers, where website visitors can learn more about the same topic they just read on the blog.

This is where lead generation is combined with search engine optimization (SEO).

Blog content is how you develop the page permissions needed to rank your website on Google. Natural visitors from Google are usually more inclined to find solutions to problems that can be solved-making this form of potential customers very valuable.

First, do keyword research on a topic related to your industry, and then create a set of blog posts around that topic. Then, draft a report to delve into the topic. Package this report as a PDF, and your blog readers can download the report using its name, company, and email address.

Using the three-part conversion path described above, send everyone an email of their download resources, and then follow them up with a rebate email that retains each lead’s interest in the content you provide them.

6.      Develop Real-Time Chat Service For Your Website.

The real-time chat service has not only improved in its complexity but also how many people expect them when it comes to knowing the vendors they might want to buy. This means that you may miss the main lead generator.

To generate leads through live chat, review your website to see which pages visitors spend most of their time on. With the right development resources, you can install live chat tools on pages where customers need the most help or information. This allows you to collect and record their insights on product requirements at will while answering their questions.

Depending on who started the chat and the visitors' questions, you can even integrate your customer service team with the live chat feature. This ensures that no matter where the session is, every website visitor can meet their needs.

7.      Personalize Your CTA.

Dynamic content allows you to provide each unique web visitor with a website experience. Users who log in to your website will see images, buttons, and product options tailored specifically to their interests, pages they have viewed, or previously purchased products.

Even better, the personalized call to action attracts 42% of visitors than the basic call to action. In other words, dynamic content and page personalization can help you generate more leads.

Notice the "Welcome Back" heading? The website pages that visitors see will remember them earlier, so they are more willing to stay and have a conversation with you.

To get dynamic content (or "smart content") on your website, you need to use tools like CMS Hub.

8.      Test, Test, Test.

We cannot emphasize enough this part of the process. A/B testing can do wonders for your click-through rate.

For example, when friendly conducted a simple A/B test on call-to-action, they found that the click-through rate of these CTAs increased by 211%. Simple things like testing the wording of a CTA, the layout of the target page, or the images you use can have a huge impact, as a home buyer sees it. (This free e-book provides fine tips on getting started with A/B testing.)