START MARKETING ON FACEBOOK IN 2020!

 


What Is Facebook Marketing?

Facebook Marketing is a platform that provides a variety of targeted paid advertisements and organic posts so that brands can display their products and services in front of a broad audience. In the past decade, Facebook has transformed from the most famous social media on the Internet to one of the largest markets.

How To Do FacebookMarketing?

1.      Set Up Your Facebook Page

Setting up a public page for your small business is as easy as visiting facebook.com/pages/create.php. Choose a category that describes your business and fill in some basic details, such as your business name and (if applicable), its address.

Then, Facebook will send you to your Page template, where you can add a profile photo, as well as more detailed information such as hours (see the "Information" tab in the left sidebar). You can also identify other page management (see "Information"> "Administrator"), add more multimedia and events ("Information"> "Application") and adjust settings to control how users do for your page Make contributions ("Information"> "Administrative Rights").

 

2.      Invite Your Friends

After setting up the page, you will want to invite your friends to "like" your page. After accumulating 25 followers, you can set a vanity URL, such as facebook.com/mashable.

Go to the username page, select the page name from the drop-down menu, and enter the name you want to use. Remember, you cannot change the URL of the page after confirmation.

 

3.      Customize Your Page

There are many applications that can help you customize pages other than the standard layouts. These layouts can be found in the Application Catalog.

There, you will find apps that you can use to create polls, add more content to the "Info" tab, provide coupons, display YouTube videos, and more.

 

4.      Convert Existing Customers Into Favorite Customers

Michael Lazerow, CEO of Buddy Media, suggested that once you are confident in the appearance of the web page, the next step is to use all the media assets you have-your mailing lists, email communications and signatures, store windows, websites, business cards, etc.-to increase you Fan base. Let them know that you are there and immediately encourage them to make connections, such as discounts or gifts.

"This will significantly increase your conversions," Lazerow said. "Because your Page is a ghost town at this time, you need to motivate people to make connections from the beginning. The best way to do this is to give them a'thank you'."

 

5.      Participate

When building a fan base, you need to provide a series of interesting content to entertain and attract fans.

 

Anna Strahs, the owner of a gluten-free bakery in Richmond, Virginia, attributes half of her business to Facebook. She said that she attracted fans by posting pictures of the food that was grilled that day, hoping to get more rewards.

She said: “When we post pictures of specific items, we will immediately get orders for those items.” This is not surprising, because they look delicious. Strahs said she will also release a quiz in exchange for free baked goods, and winners can pick up the goods at one of the two farmers’ markets two days a week.

Her suggestion? Post frequently to make posts count. She emphasized that beautiful pictures with contextual captions will go a long way. She explained: “The most important thing is to get people to comment on and interact with your page so that it appears in other people’s news sources.”

It is also important to keep the content fresh, update with a real voice, and develop your Facebook strategy over time.

 

6.      Advertise

After converting most of your existing customer base into Facebook fans, you will want to start attracting other users through targeted Facebook ads. This is still the most effective way to increase the number of "likes", said principal researcher Maureen Mullen at the luxury think tank L2 .

You can target users in areas near you by gender, age, alma mater, employer, and even users who "like" competitors. You can also target users on their birthdays, for example, if they come to your store that day, provide them with free ice cream cones. You can also use coupons and other incentives to attract existing fans to encourage them to park or place orders at your retail location.

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