TRY TO CREATE IDEAS FOR POTENTIAL CUSTOMERS (LEAD GENERATION)IN 2020 !!

 


1.    Share The Secrets Of Success For Thought Leaders.

Want to provide unique value in your content? Reach out to thought leaders in your industry and even your company.

By interviewing experts to discover their secrets, you can prove to potential customers that you are committed to providing the best advice and insights.

Below, through an interview with Foundation CEO Andy Drish, you can see this approach taken by Groove. Groove employees often interview successful founders and ask very specific questions, and everyone can learn something from them. Groove then shares these interviews with audience members on its blog.

Drish's interview is not only full of entrepreneurs' famous quotes, lessons and feasible takeaways, but also added "Ask Me Anything" (AMA) and interview topics in the comment section.

This connection helps to further enhance Groove's reputation as an expert information resource in the audience.

LEARN:  Lead Generation Strategies

2.    Create Useful Videos To Solve Potential Customers' Problems.

Useful videos can solve practical problems for potential customers in an interesting and digestible format.

Video hosting and analytics company Wistia provides a series of educational videos for companies that need help shooting their own videos. This is a library of information provided by Wistia on how to shoot videos with iPhone.

Because Wistia is a video hosting platform, strictly publishing content about how to use its products is only for people who are already customers. The video above is related to anyone who owns an iPhone and can help the brand create value for people who are not even familiar with Wistia.

If readers learn something useful from Wistia even once, they are more likely to do so again, and may eventually come to the site to purchase subscriptions.

3.    Use The SEO Function Of Customer Reviews.

Review platforms usually occupy an important position in organic search, which makes them a great opportunity to expand brand awareness and attract suitable candidates.

When you encourage users to leave comments on third-party platforms with strong SEO (such as Yelp or Google), you can increase the chances of qualified potential customers being discovered in search without paying any fees.

Google recognizes the independent role of these sites in helping people find what they need, and seems to prefer review sites in search engine results.

For example, when I searched for "best marketing software", a wealth of excerpts flowed to the leading B2B review platform FinancesOnline.com.

Imagine your company is on this list. McKinsey’s “initial considerations” are likely to include your product, leading to a “purchase moment” in the consumer’s decision-making process.

You can also surpass your competitors in high-value keyword searches. This is important considering that many B2B searches start with common keyword phrases.

4.    Create An Interactive Quiz Or Tool.

Provide quizzes to your website visitors to learn more about them and get their contact information in a creative way. The goal is the results of the "bargaining" test in exchange for new clues, which will be very effective if done right.

Oriental International College is a good example. It has created the following quizzes to help students make the correct professional choice.

Quizzes provide students with valuable information in a unique and interactive way. When students fill out the potential customer information form, they will provide specific information about themselves, and Eastern International College can then use this information to provide them with advice about the school.

5.    Provide Best Practices For Gated Quotations.

When you are exploring marketing strategies in a blog post or e-book, it’s helpful to understand what other people are doing to succeed in the same way. Aggregating these best practices into a list is very useful for marketers who want to get started in a specific field.

For example, HubSpot provides a comprehensive list of SEO best practices from various experts, designed to help its target audience get a greater return on investment from content marketing.

This e-book provides value to readers who are trying to crack complex marketing strategies-and exchanges contact information, they get internal tips from various expert channels.

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