HOW TO ADVERTISE ON INSTAGRAM ?



What Is Instagram Advertising?

Instagram ads are posts or stories that businesses pay to promote users’ Instagram feeds. They look like ordinary Instagram posts, but are always identified by the "sponsored" tag. They can also include call-to-action buttons to attract traffic or conversions.

Some Instagram ad types include other e-commerce features. We will explain later in this article.

LEARN: HOW TO RUNINSTAGRAM ADS?

How Much Does Instagram Advertising Cost?

There is no single answer to the price of Instagram ads. Many factors affect the cost of your Instagram advertising, including:

·        Positioning

·        Ad placement

·        Ad format

·        Time of year

In other words, AdEspresso found that the average cost-per-click for most ad placements was $1.20.

A better way to think about this is to decide how much you want to spend, or how much you are willing to spend for each result. You can do at least a little Instagram advertising with almost any budget. Instagram’s parent company Facebook said:

"You tell Facebook how much you want to spend on advertising. Then, we will try to provide you with as many results as possible. If you want to spend $5 a week, you can. If you want to spend $50,000 a week, you can do the same do."

You can control Instagram advertising costs by setting campaign spending limits, daily budgets, and bidding strategies.

Types Of Instagram Ads

Instagram provides several ad formats:

·        Story Ad

·        Image Ad

·        Video Ad

·        Carousel Ad

·        Collection Ads

·        Explore Ads

·        IGTV Advertising

·        Instagram Shopping Ads

Each ad type is suitable for different business goals and has different call-to-action options. We will introduce in detail below.

 

Story ad

Supported goals

 

·        App Install

·        Brand Awareness

·        Conversions

·        Lead Generation

·        Message Content

·        Achieve

·        Store Traffic

·        Traffic

·        Video Views

Call To Action Button

 

·        Apply now

·        Book now

·        contact us

·        download

·        Get show time

·        Get a quote

·        Get a quote

·        Install now

·        Learn more

·        Listen now

·        Order now

·        play games

·        Request time

·        See menu

·        send Message

·        Go shopping now

·        registered

·        subscription

·        Use app

·        Watch more

Instagram story ads are full-screen ads displayed between user stories.

With 500 million Instagram users viewing stories every day, you have the potential to attract a large audience through Instagram story ads.

Brands can use all the features of Instagram Stories, such as adding facial filters, video effects and text to create interesting creative promotions.

This allows you to create Instagram story ads that look and feel like regular stories, creating a seamless experience for users. The call to action uses the swipe up feature at the bottom of the story.

Image ad

Supported goals:

 

·        App Install

·        Brand Awareness

·        Catalog Sales

·        Conversions

·        Got Engaged

·        Lead Generation

·        Message Content

·        Achieve

·        Store Traffic

·        Traffic

Call to action button

·        Apply now

·        Book now

·        Book test drive

·        Call now

·        Check availability

·        contact us

·        donate

·        download

·        Get directions

·        Get show time

·        Get a quote

·        Get a quote

·        Install now

·        Learn more

·        Listen now

·        Open link

·        Order now

·        play games

·        Pre-registration

·        Request time

·        See menu

·        send Message

·        Send WhatsApp message

·        Go shopping now

·        registered

·        subscription

·        Use app

·        Watch more

Photography advertising allows brands to showcase products and services through eye-catching images.

 

If you are already creating top-notch visual content, Instagram photo ads will provide you with a platform to share with more people. Or, you can create new content specifically for photo ads.

 

As with all Instagram advertising types, consider which call to action will best achieve your goal. Do you want to attract visitors to your website? Your Instagram profile? Or push them to convert? This Revolut ad uses the Install Now CTA to direct users to the app store for download.

Video ad

Supported goals:

 

·        App install

·        Brand awareness

·        Conversions

·        got engaged

·        Lead generation

·        Message content

·        achieve

·        Store traffic

·        traffic

·        Video views

Call to action button

·        Apply now

·        Book now

·        Book test drive

·        Call now

·        Check availability

·        contact us

·        donate

·        download

·        Get directions

·        Get show time

·        Get a quote

·        Get a quote

·        Install now

·        Learn more

·        Listen now

·        Order now

·        play games

·        Pre-registration

·        Request time

·        See menu

·        send Message

·        Send WhatsApp message

·        Go shopping now

·        registered

·        subscription

·        Use app

·        Watch more

Video ads on Instagram can last up to one minute, so they give you the opportunity to give users a closer look at your brand, business or product. That said, shorter videos are usually more effective, especially if you include the brand in the first few seconds of your ad.

 

Tostitos Canada uses short video campaigns to increase sales of its Tostitos Scoops! The tip of Jalapeño chips rose by 5.5%.

Carousel ad

Supported goals:

 

·        App install

·        Brand awareness

·        Catalog sales

·        Conversions

·        Lead generation

·        Message content

·        achieve

·        Store traffic

·        traffic

Call to action button

 

·        Apply now

·        Book now

·        Book test drive

·        Call now

·        Check availability

·        contact us

·        donate

·        download

·        Get directions

·        Get show time

·        Get a quote

·        Get a quote

·        Install now

·        Learn more

·        Listen now

·        Open link

·        Order now

·        play games

·        Pre-registration

·        Request time

·        See menu

·        send Message

·        Send WhatsApp message

·        Go shopping now

·        registered

·        subscription

·        Use app

·        Watch more

Carousel ads allow users to swipe through a series of pictures or videos with a call to action to connect them directly to your website.

Collection ads

Supported goals:

 

·        Catalog sales

·        Conversions

·        Store traffic

·        traffic

Call to action button

 

·        Learn more

·        purchase

Instagram Collection ads provide compelling e-commerce features: users can choose to purchase products directly from the ads. After users click on the ad, they will be directed to the Instagram Instant Experience Storefront.

These ads combine photos, videos and the power of direct response marketing into a powerful ad.

Instagram Explore Ads

Supported goals:

·        App install

·        Brand awareness

·        Conversions

·        got engaged

·        Lead generation

·        Message content

·        achieve

·        traffic

·        Video views

Call to action button

 

·        Apply now

·        Book now

·        Book test drive

·        Check availability

·        contact us

·        download

·        Get show time

·        Get a quote

·        Get a quote

·        Install now

·        Learn more

·        Listen now

·        play games

·        Pre-registration

·        Request time

·        See menu

·        send Message

·        Send WhatsApp message

·        Go shopping now

·        registered

·        subscription

·        Use app

·        Watch more

Discovery is the Instagram screen where users can discover new content and accounts. More than half of Instagram users visit "browse" every month.

Instagram exploration ads will not appear in the "exploration" grid or theme channels. Instead, the ad is displayed after the user clicks on a photo or video in "Explore".

You can use regular Instagram photo and video ads in your explorations by selecting exploration as an additional placement.

IGTV advertising

Instagram recently announced that it will provide advertising in IGTV. Since this is a brand new development, the details of how IGTV advertising works are currently unclear, but video creators will receive 55% of advertising revenue.

MORE: Advantage of email marketing?

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